• • Social Media Post Designing
  • Designing Your Logo with Canva
  • How to use fonts for Designs
  • Video Editing for Social Media
  • Adobe photoshop(Basic)

• • What is a Domain Name?
  • How to Register a Domain Name?
  • Types of Web Hosting
  • How to Get the Affordable Web Hosting?
  • Connect your Domain and Web Host
  • Difference between Static and Dynamic Websites
  • What is Responsive Website?
  • What is a Subdomain?
  • How to Install WordPress?
  • What is WordPress?
  • Difference between WordPress.com and WordPress.org
  • WordPress Dashboard and Toolbar
  • Introduction to themes
  • Finding a theme
  • Customizing a theme
  • Website Structuring
  • What are plugins and why they’re important?
  • What are pages and posts?
  • How to add new pages and posts?
  • How to create menus and customize them?
  • How to add different types of media (images, Videos and Sliders)?
  • Tips to find the best images
  • How to create lead generation form?
  • How to Setup Contact Form?
  • How to Setup Whatsapp Chat option?
  • Website speed test analysis
  • Tips to Make Your Website Secure
  • How to Install tracking codes?
  • How to Create a Blog?
  • Website Optimization

• • Introduction to Digital Marketing
  • Digital Marketing Vs Traditional Marketing
  • Key Terminologies in online Marketing
  • How to Increase Online Visibility
  • Lead generation process

• • Introduction to Search Engines
  • How Search Engines works ?
  • Google Webmaster Tool (Search Console)
  • Google Algorithms and Updates (Panda, Penguin & etc.,)
  • Business Analysis
  • Keyword Analysis
  • Web position Analysis
  • Competition Analysis
  • On page Optimization Techniques
  • Off page Optimization Techniques
  • Server Side Optimization
  • Black Hat SEO Techniques
  • Report Generation
  • Implementation of SEO on a live Project
  • SEO Tools
  • SEO Report Card layout and Diagnosis Chart Creation

• • Introduction to Social media optimization
  • How to create brand awareness using social media?
  • How social media platform algorithms work?
  • How to create content calendar for social media and using publishing tools?

Introduction to Google Ads

• • Overview of digital advertising.
  • Introduction to Google Ads and its role in online marketing.
  • Understanding the Google Ads ecosystem (Search, Display, Shopping, Video, and App campaigns).
  • Benefits of using Google Ads for businesses.

Account Setup and Basics

• • Setting up a Google Ads account.
  • Account structure: Campaigns, Ad Groups, Ads, and Keywords.
  • Navigating the Google Ads dashboard.
  • Billing and payment settings.

Campaign Types and Objectives

• • Understanding campaign objectives (Sales, Leads, Website Traffic, etc.).
  • Search Campaigns: Basics and setup.
  • Display Campaigns: Basics and setup.
  • Video Campaigns: Basics and setup.
  • Shopping Campaigns: Basics and setup.
  • App Campaigns: Basics and setup.

Keywords and Targeting

• • Keyword research and selection.
  • Match types: Broad, Phrase, Exact, and Negative keywords.
  • Using the Google Keyword Planner tool.
  • Audience targeting options: Demographics, Interests, In-Market, Custom Audiences.
  • Geotargeting and location-based advertising.

Ad Creation and Optimization

• • Writing effective ad copy.
  • Responsive search ads.
  • Creating display ads using the Google Ads ad builder.
  • Video ad formats: TrueView, Bumper, and Discovery ads.
  • Best practices for high-performing ads.
  • Ad extensions: Callouts, Sitelinks, Call, Structured Snippets.

Budgeting and Bidding

• • Setting a campaign budget.
  • Understanding bidding strategies (Manual CPC, Maximize Clicks, Target CPA, etc.).
  • Smart bidding strategies and automation.
  • Managing daily budgets and bid adjustments.

Measurement and Analytics

• • Setting up and tracking conversions.
  • Linking Google Ads with Google Analytics.
  • Understanding Google Ads metrics: CTR, CPC, Impression Share, ROAS.
  • Monitoring and analyzing performance reports.

Optimization and Best Practices

• • A/B testing and experimentation.
  • Quality Score and its impact on campaigns.
  • Optimizing landing pages for ad performance.
  • Ad relevance and improving ad performance.
  • Using automated tools and scripts for optimization.

Advanced Topics

• • Remarketing campaigns: Setup and strategies.
  • Dynamic search ads and shopping ads.
  • Smart campaigns and Performance Max campaigns.
  • Custom audiences and advanced audience strategies.
  • Integration with CRM tools and data-driven campaigns.

Introduction to Social Media Marketing

• • What is Social Media Marketing?
  • Importance and benefits of SMM in digital marketing.
  • Overview of popular social media platforms (Facebook, Instagram, LinkedIn, YouTube, etc.).
  • Understanding the role of content, engagement, and analytics in SMM.

Social Media Platforms Overview

Facebook Marketing

• • Facebook Business Suite and Page setup.
  • Creating effective posts and leveraging groups.
  • Facebook Ads: Campaigns, Ad Sets, and Ads.
  • Ad objectives, targeting, and ad types.

Instagram Marketing

• • Setting up an Instagram Business/Creator account.
  • Content strategies: Reels, Stories, and Posts.
  • Instagram Ads: Objectives, placements, and creatives.
  • Influencer collaborations and hashtag strategies.

LinkedIn Marketing

• • Building and optimizing a LinkedIn company page.
  • B2B lead generation strategies.
  • LinkedIn Ads: Sponsored content, InMail, and Text Ads.
  • Networking and personal branding tips.

YouTube Marketing

• • Setting up and optimizing a YouTube channel.
  • Video content strategies: Tutorials, Shorts, and Explainers.
  • YouTube Ads: Skippable, Non-skippable, and Discovery ads.
  • Analytics and monetization strategies.

Content Strategy and Creation

• • Understanding different types of content: Text, Images, Videos, and Stories.
  • Building a content calendar.
  • Storytelling techniques for social media.
  • Tools for designing social media creatives (Canva, Adobe Express, etc.).
  • Leveraging UGC (User-Generated Content).

Community Management and Engagement

• • Building and managing online communities.
  • Handling customer queries and feedback on social platforms.
  • Creating engaging polls, contests, and campaigns.
  • Strategies for managing negative comments and crises.

Advertising on Social Media

• • Setting up and managing paid campaigns.
  • Types of ads: Awareness, Engagement, Conversion, and Retargeting.
  • Audience segmentation and custom audiences.
  • Budgeting and bidding strategies.
  • Analyzing ad performance and A/B testing.

Analytics and Performance Measurement

• • Understanding platform-specific analytics tools (Facebook Insights, Instagram Insights, LinkedIn Analytics, etc.).
  • Key metrics to track: Reach, Engagement, CTR, Conversion rates.
  • Using tools like Google Analytics and UTM tracking for deeper insights.
  • Reporting and presenting social media performance.

Advanced Strategies

• • Influencer marketing: Identifying, collaborating, and tracking ROI.
  • Social media SEO and keyword optimization.
  • Running successful retargeting campaigns.
  • Leveraging automation tools (Hootsuite, Buffer, Sprout Social).
  • Trends in AI and chatbots for social media.

Introduction to Email Marketing

What is Email Marketing?

• • Definition and purpose.
  • Benefits of email marketing for businesses.

Key Uses of Email Marketing

• • Newsletters.
  • Promotional emails.
  • Transactional emails (order confirmations, receipts).
  • Drip campaigns (automated follow-ups).

Setting Up for Email Marketing

Choosing an Email Marketing Platform

• • Overview of beginner-friendly tools (e.g., Mailchimp, HubSpot, Constant Contact).

Creating an Email Marketing Account

• • Basic setup process.
  • Setting up sender details (email address and name).
  • Adding a company logo and branding elements.

Building an Email List

What is an Email List?

• • Importance of opt-in email collection.

Basic Strategies to Build an Email List

• • Signup forms on a website.
  • Social media promotions.
  • Content upgrades (eBooks, checklists, etc.).

Managing Email Lists

• • Organizing contacts.
  • Importance of maintaining a clean list to avoid bounces.

Creating a Simple Email Campaign

Understanding Email Structure

• • Subject line.
  • Preheader text.
  • Email body.
  • Call-to-action (CTA).

Design Basics

• • Using templates provided by the email platform.
  • Adding images, links, and formatting text.

Writing Basics

• • Tips for crafting engaging subject lines.
  • Keeping the message clear and concise.

Sending and Scheduling Emails

Timing Your Email Campaigns

• • Best practices for choosing when to send emails.
  • Importance of testing different times for optimal engagement.

How to Send or Schedule Emails

• • Using the scheduling feature in email tools.
  • Ensuring emails are reviewed before sending.

Basic Email Metrics and Analytics

Key Metrics to Track

• • Open rate: Percentage of recipients who opened the email.
  • Click-through rate (CTR): Percentage who clicked on links in the email.
  • Unsubscribe rate: Number of people who opted out.

Interpreting Results

• • Adjusting future campaigns based on these metrics.

Compliance and Best Practices

Legal Guidelines

• • Importance of obtaining consent (opt-in).
  • Including an unsubscribe link in every email.

Avoiding Spam

• • Using professional email addresses.
  • Avoiding spammy language (e.g., “Free!!!”).

• • Amazon DSP Advertising
  • Amazon Posts Management
  • Amazon Seller Consulting
  • Amazon Storefront & Branding
  • Amazon PPC Training
  • Amazon SEO Training
  • Shopify SEO Training
  • eCommerce Web Design
  • eCommerce PPC Training
  • eCommerce SEO Training
  • eCommerce Optimization