- Salesforce Marketing Cloud Training
Master Salesforce Marketing Cloud
- 4.8 Ratings
Highlights of the course
- 1 on 1 Student Mentorship
- Practical Training using case studies
- Internship Guarantee Program
- Work On Real Time Projects
- Training by Enterprenuers & Industry Experts
- Assignments & Assessments
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- Overview of Salesforce Marketing Cloud (SFMC).
- Understanding the SFMC ecosystem: Email Studio, Journey Builder, Automation Studio, Mobile Studio, etc.
- Key benefits of using Salesforce Marketing Cloud for marketing automation.
- Setting up your Salesforce Marketing Cloud account.
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- Introduction to Email Studio.
- Building and managing email lists.
- Creating responsive and personalized email templates.
- Setting up and automating email campaigns.
- A/B testing emails for performance improvement.
- Email analytics and tracking.
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- Introduction to Journey Builder and its features.
- Setting up customer journeys and automating workflows.
- Using decision splits, engagement splits, and wait activities.
- Personalizing customer experiences using dynamic content.
- Tracking and optimizing journey performance.
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- Understanding the role of data in Salesforce Marketing Cloud.
- Data Extensions, Lists, and Subscribers.
- Importing and managing data within SFMC.
- Creating dynamic segments based on customer behavior.
- Advanced segmentation techniques for personalized marketing.
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- Introduction to Automation Studio and its capabilities.
- Setting up automated marketing campaigns and workflows.
- Using file imports and exports for marketing automation.
- Scheduling and triggering automations for time-based actions.
- Reporting and measuring automation performance.
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- Introduction to Mobile Studio.
- SMS, push notifications, and in-app messaging.
- Building and managing mobile campaigns.
- Personalizing mobile communications based on customer behavior.
- Analyzing mobile campaign performance and engagement.
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- Social Studio overview and integration with Salesforce Marketing Cloud.
- Creating and scheduling social media posts.
- Social listening and monitoring for brand engagement.
- Analyzing social media data for improved targeting and strategy.
- Automating social media interactions and responses.
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- Understanding SFMC reporting capabilities.
- Setting up custom dashboards and reports.
- Measuring campaign performance: open rates, click rates, conversions.
- Using data-driven insights to optimize marketing strategies.
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- Integration of Salesforce Marketing Cloud with Salesforce CRM.
- Customizing SFMC with APIs and third-party applications.
- Advanced email and mobile marketing techniques.
- Utilizing Einstein AI for predictive marketing.
Frequently Asked Questions
Salesforce Marketing Cloud training teaches individuals how to use Salesforce’s powerful marketing automation platform to manage customer journeys, create personalized campaigns, and analyze performance.
Yes, the Salesforce Marketing Cloud training is entirely online, allowing you to learn at your own pace from anywhere.
You will learn how to create personalized marketing campaigns, manage customer data, automate marketing processes, and analyze campaign performance using Salesforce Marketing Cloud tools.
The training duration varies depending on the learner’s pace, but it is designed to be completed in a few weeks.
Yes, upon successful completion of the course, you will receive a certificate from Cloudline Academy, which can help boost your credentials.
You can apply by visiting the Cloudline Academy platform and filling out the application form. Payment details and other information will be provided during the process.