Salesforce Marketing Cloud — now increasingly referred to as Agentforce Marketing — is a comprehensive digital marketing platform designed to help businesses of all sizes deliver personalised, data-driven customer experiences across every touchpoint. Built on Salesforce’s unified Customer 360 and powered by advanced AI, Marketing Cloud enables marketers to automate campaigns, tailor customer journeys, and […]
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Salesforce Marketing Cloud (SFMC) uses a powerful data model built around contacts, data extensions, messaging assets, and engagement tracking. Below is an overview of the core objects that enable personalized, data-driven marketing across channels. Contact & Subscriber Objects These objects represent your audience and control how communications are delivered. Contact – A unified individual record […]